7 secrets of successful trading on Amazon
Why it is profitable to sell on Amazon?
The Internet has blurred the boundaries of countries and continents, allowing you to conduct business from anywhere in the world or buy online from any continent. For example you can now buy one from 2000, located worldwide, the online shopping service kubish.ru, and get cash back for his purchase, while being in Russia. It is pointless to limit themselves to the local markets given these conditions. We present to your attention a series of articles focused on e-commerce, from which you can learn a lot about foreign markets and the mechanics used. Today we will talk about how to start selling on Amazon.
Secret number 1. Content quality
Images
— Main image — white background with no watermarks or text
— 1000 px or more for zoom mode (zoom feature)
At least 500px on the longest side (main picture)
— Preferred format is JPEG
— Photos from different parties under different angles
— Check the requirements of your category to the product photos
Headers
One of the most important elements in any market
The components of your title are used in search Amazon
— Clothes / shoes have their own requirements
— Original title = no more than 80 characters.
— Create your header, including the main parameters of the product
— Notify Amazon if the names do not correspond to your item.
Parameters
— For the most convenient choice of the basic parameters (such as sizes, colors, etc.), they should be in the same list,
— Explore what options are available in your category
Example: Size, Color, Item Package Quantity
— Use the settings which are used on Amazon.
Example: Blue, not Dark Blue
— Make sure the child elements are unique.
Example: Men's T-shirt Blue XL; Men's T-shirt, Blue, Large; Men's T-shirt Blue Medium.
product Information
Verify your item in detail and accurately described.
— Recommendations for the description of the main characteristics of the goods:
the
— Recommendations for the description of the product
the
Secret # 2. Optimize your key words
Key words used by buyers to search for products on Amazon. Using the most relevant keywords, you will help buyers to see your product at the top of the goods of Amazon.
1. Put yourself in the customer's shoes – think what they are looking for a product?
2. Experiment
3. Use single keywords instead of phrases.
4. According to the rules you can use not more than five keywords for every product
5. Avoid key words already used in the headers
6. Do not use brands and trade marks of competitors as keywords to stop product placement
Optimize your key words: attributes
Don't forget to browse the other categories to enhance product search by other criteria on the site Amazon. Please note:
+ The target audience of your product
+ Where you use the product and what it is
Secret # 3. Win the BUY BOX
Win BUY BOX Criteria
1. Competitive price (examine the prices of competitors and consider using a Repricing Software)
2. Fast and efficient delivery (preferably free)
3. Item in stock and in sufficient quantity
4. Positive customer reviews
5. Low cost of return of goods by the buyer
Win BUY BOX: Amazon Repricing Software (Automated system of price changes of goods)
1. Use Repricing Software as one of the strategies of obtaining the BUY BOX
2. The engine uses BUY BOX Repricing Software, and automatically adjusts the price of the product
3. Minimally decrease margin to increase sales
4. The price of your product should not be radically different from competitors ' prices
5. Repricing Software is also used to monitor and find errors in the price lists
Secret # 4. Maximum use FBA
The program is Fulfillment by Amazon (FBA) is a program that allows you to sell more product, not to worry about its storage in the warehouses and forget about the problems with delivery!
How FBA works:
— Wholesale ship the item on Amazon (you can send any quantity of product)
— The goods will be stored in the nearest to your customers Amazon Fulfillment center
Amazon will pack and deliver your goods worldwide - Amazon will take care of the customer service 24 hours a day, which in turn can increase your customer service rating
FBA: Benefits
Benefits to sellers using FBA:
1. Access Amazon Prime Members
Amazon Prime Members are users that have access to rapid and free shipping
2. Your customers are automatically eligible for “Super Saver Shipping”.
Super Saver Shipping rewards its customers with free shipping for purchases of $25 or more.
3. The responsibility to work with clients entirely on the shoulders of Amazon. You never interact directly with the customers who have purchased your product through Amazon.com. With FBA you don't need to waste time on petty complaints, to bother with returns, or to replace lost or stolen items.
4. If your product is stored in Amazon Fulfillment Centers — you have more chance to win BUY BOX
5. More profits through cost reduction, using the FBA program
6. Easy access to customers who purchase at the last minute (pre purchase) and to customers from other countries
7. Get easy access to international customers
8. Huge discount on shipping due to the partnership between Amazon and UPS (United Parcel Service)
9. Use FBA for selling product from its own website or eBay.
Secret # 5. Sell worldwide
Global markets Amazon
Global selling with Amazon
— Easy export with FBA program
According to issledovaniyam Nielsen and PayPal, cross-border trade turnover on the Internet will reach $307 billion by 2018, and the number of cross-border online buyers will reach 130 million.
Global markets
Amazon Canada
— 16-th site attendance in Canada
— A large number of categories
— Access to the program Amazon Prime
— Possibility of storage of goods in own warehouses or in the warehouses of Amazon through the FBA program
Amazon Europe
— England, France, Germany, Spain, Italy
More than 164 million active customers in 2013
— 30% of the total sales from the Amazon site was perfect by third-party sellers.
Amazon FBA Export Program is a great way to sell abroad
— Goods for the FBA Export program stored in the warehouses of Amazon
— The list of data products available to international customers
— There are no additional fees besides your payment for FBA. Using the metric program Amazon FBA Export, you can perform the country in which your product is sold most profitably.
Amazon provides high quality worldwide shipping.
Amazon Global offers high quality delivery to international destinations. If the buyer orders goods to their own address or sends a gift, Amazon will deliver it seamlessly anywhere in the world.
Secret # 6. Use promotions
You run promotions on your website? Don't forget Amazon!
the Types of major promotions on the Amazon
1. Free shipping. Great for holiday customers who buy at the last moment (do a discount for a quick delivery)
Example: spend $150 or more and receive free two-day delivery
2. Special discount
Example: spend $50 and save $5
3. Buy one, get one free (from a range of products identify one or more products that are eligible for this promotion.)
4. Additional bonuses (a discount on your next purchase)
Example: Spend $50 get a gift card for $10
promotions: Best practices and strategies
The best strategy is a direct discount on the product, but you can use other versions of discounts, such as
discount schedule (for example, black Friday, cyber Monday)
— promo codes and online coupons
— discounts on certain products
Secret # 7. Carefully follow the metrics
Trademark Amazon means quality customer service
Play by the rules!
The higher the reputation, the more sales!
keep up with customer metrics
Daily monitor the quality and effectiveness of your sales
— Order Defect Rate <1%
— Pre-Fulfillment Cancel Rate: < 2.5%
Late Ship Rate: < 4% (late delivery)
Quality service is the key to success
— Deliver on time and provide tracking of packages
Order Defect Rate
Three factors of this metric:
— React quickly to negative reviews
— Perform warranty
Without delay please send the money for return goods
Communication with customers
Amazon tracks how quickly you respond to customers
Stay connected 24 hours a day!
Measure everything!
In the next articles we'll discuss about some of the programs Amazon which we mentioned here.
Article based on information from habrahabr.ru
The Internet has blurred the boundaries of countries and continents, allowing you to conduct business from anywhere in the world or buy online from any continent. For example you can now buy one from 2000, located worldwide, the online shopping service kubish.ru, and get cash back for his purchase, while being in Russia. It is pointless to limit themselves to the local markets given these conditions. We present to your attention a series of articles focused on e-commerce, from which you can learn a lot about foreign markets and the mechanics used. Today we will talk about how to start selling on Amazon.
Secret number 1. Content quality
Images
— Main image — white background with no watermarks or text
— 1000 px or more for zoom mode (zoom feature)
At least 500px on the longest side (main picture)
— Preferred format is JPEG
— Photos from different parties under different angles
— Check the requirements of your category to the product photos
Headers
One of the most important elements in any market
The components of your title are used in search Amazon
— Clothes / shoes have their own requirements
— Original title = no more than 80 characters.
— Create your header, including the main parameters of the product
— Notify Amazon if the names do not correspond to your item.
Parameters
— For the most convenient choice of the basic parameters (such as sizes, colors, etc.), they should be in the same list,
— Explore what options are available in your category
Example: Size, Color, Item Package Quantity
— Use the settings which are used on Amazon.
Example: Blue, not Dark Blue
— Make sure the child elements are unique.
Example: Men's T-shirt Blue XL; Men's T-shirt, Blue, Large; Men's T-shirt Blue Medium.
product Information
Verify your item in detail and accurately described.
— Recommendations for the description of the main characteristics of the goods:
the
-
the
- , the Text of each paragraph should be concise and informative the
- In the list it is advisable not to use more than five points the
- List the characteristics is directly next to the picture
— Recommendations for the description of the product
the
-
the
- do Not use special characters the
- the Description must be truthful and exactly match the product the
- Use the unique attributes in the product description (recommendation at Amazon)
Secret # 2. Optimize your key words
Key words used by buyers to search for products on Amazon. Using the most relevant keywords, you will help buyers to see your product at the top of the goods of Amazon.
1. Put yourself in the customer's shoes – think what they are looking for a product?
2. Experiment
3. Use single keywords instead of phrases.
4. According to the rules you can use not more than five keywords for every product
5. Avoid key words already used in the headers
6. Do not use brands and trade marks of competitors as keywords to stop product placement
Optimize your key words: attributes
Don't forget to browse the other categories to enhance product search by other criteria on the site Amazon. Please note:
+ The target audience of your product
+ Where you use the product and what it is
Secret # 3. Win the BUY BOX
Win BUY BOX Criteria
1. Competitive price (examine the prices of competitors and consider using a Repricing Software)
2. Fast and efficient delivery (preferably free)
3. Item in stock and in sufficient quantity
4. Positive customer reviews
5. Low cost of return of goods by the buyer
Win BUY BOX: Amazon Repricing Software (Automated system of price changes of goods)
1. Use Repricing Software as one of the strategies of obtaining the BUY BOX
2. The engine uses BUY BOX Repricing Software, and automatically adjusts the price of the product
3. Minimally decrease margin to increase sales
4. The price of your product should not be radically different from competitors ' prices
5. Repricing Software is also used to monitor and find errors in the price lists
Secret # 4. Maximum use FBA
The program is Fulfillment by Amazon (FBA) is a program that allows you to sell more product, not to worry about its storage in the warehouses and forget about the problems with delivery!
How FBA works:
— Wholesale ship the item on Amazon (you can send any quantity of product)
— The goods will be stored in the nearest to your customers Amazon Fulfillment center
Amazon will pack and deliver your goods worldwide - Amazon will take care of the customer service 24 hours a day, which in turn can increase your customer service rating
FBA: Benefits
Benefits to sellers using FBA:
1. Access Amazon Prime Members
Amazon Prime Members are users that have access to rapid and free shipping
2. Your customers are automatically eligible for “Super Saver Shipping”.
Super Saver Shipping rewards its customers with free shipping for purchases of $25 or more.
3. The responsibility to work with clients entirely on the shoulders of Amazon. You never interact directly with the customers who have purchased your product through Amazon.com. With FBA you don't need to waste time on petty complaints, to bother with returns, or to replace lost or stolen items.
4. If your product is stored in Amazon Fulfillment Centers — you have more chance to win BUY BOX
5. More profits through cost reduction, using the FBA program
6. Easy access to customers who purchase at the last minute (pre purchase) and to customers from other countries
7. Get easy access to international customers
8. Huge discount on shipping due to the partnership between Amazon and UPS (United Parcel Service)
9. Use FBA for selling product from its own website or eBay.
Secret # 5. Sell worldwide
Global markets Amazon
Global selling with Amazon
— Easy export with FBA program
According to issledovaniyam Nielsen and PayPal, cross-border trade turnover on the Internet will reach $307 billion by 2018, and the number of cross-border online buyers will reach 130 million.
Global markets
Amazon Canada
— 16-th site attendance in Canada
— A large number of categories
— Access to the program Amazon Prime
— Possibility of storage of goods in own warehouses or in the warehouses of Amazon through the FBA program
Amazon Europe
— England, France, Germany, Spain, Italy
More than 164 million active customers in 2013
— 30% of the total sales from the Amazon site was perfect by third-party sellers.
Amazon FBA Export Program is a great way to sell abroad
— Goods for the FBA Export program stored in the warehouses of Amazon
— The list of data products available to international customers
— There are no additional fees besides your payment for FBA. Using the metric program Amazon FBA Export, you can perform the country in which your product is sold most profitably.
Amazon provides high quality worldwide shipping.
Amazon Global offers high quality delivery to international destinations. If the buyer orders goods to their own address or sends a gift, Amazon will deliver it seamlessly anywhere in the world.
Secret # 6. Use promotions
You run promotions on your website? Don't forget Amazon!
the Types of major promotions on the Amazon
1. Free shipping. Great for holiday customers who buy at the last moment (do a discount for a quick delivery)
Example: spend $150 or more and receive free two-day delivery
2. Special discount
Example: spend $50 and save $5
3. Buy one, get one free (from a range of products identify one or more products that are eligible for this promotion.)
4. Additional bonuses (a discount on your next purchase)
Example: Spend $50 get a gift card for $10
promotions: Best practices and strategies
The best strategy is a direct discount on the product, but you can use other versions of discounts, such as
discount schedule (for example, black Friday, cyber Monday)
— promo codes and online coupons
— discounts on certain products
Secret # 7. Carefully follow the metrics
Trademark Amazon means quality customer service
Play by the rules!
The higher the reputation, the more sales!
keep up with customer metrics
Daily monitor the quality and effectiveness of your sales
— Order Defect Rate <1%
— Pre-Fulfillment Cancel Rate: < 2.5%
Late Ship Rate: < 4% (late delivery)
Quality service is the key to success
— Deliver on time and provide tracking of packages
Order Defect Rate
Three factors of this metric:
— React quickly to negative reviews
— Perform warranty
Without delay please send the money for return goods
Communication with customers
Amazon tracks how quickly you respond to customers
Stay connected 24 hours a day!
Measure everything!
In the next articles we'll discuss about some of the programs Amazon which we mentioned here.
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