Kickstarter is a way to avoid financial risk and not to share your project

currently, the Internet is full of success stories, as the projects appeared on Kickstartere, get a few million dollars (Pebble – 7 million$, Double fine Adventure – 3.3 m$). The amount of several million is a really serious investment, it is surprising that this money is not special investment funds, and ordinary citizens.

Always wonder how the teams presenting their projects on Kickstarter do some amazing promo videos. Despite the fact that the rollers to banality is simple: "Focus close up on the leader of the project, looking into the distance, a lot of aphorisms and clichés, the performance of the whole team, with a video jobs, hot music."

Promotional video works! After watching the video, a man really falls in love with a crude idea and becomes convinced in the success of a project.

Note that the people who invest their money in projects that receive primarily the satisfaction of knowing that they helped to bring the idea to life, and sometimes, if lucky, get the first working products.

But not always "domestic investors" get implemented in the product, sometimes it is simply impossible, as in the case of a project "Spencer Tunick''s Dead Sea Art Installation" . According to the authors, it was necessary to collect the$ 60,000 in order to take a picture of a bare few thousand people in the Dead sea. Attention-attention! This project has collected twice the amount claimed (110 000$) was realized.

It is difficult to imagine how such a project could raise such a sum, and sort of imagined the Creator of the idea is not to the Internet community, and in front of real investors, who have demanded a business plan, project feasibility and other formalities. Kickstarter — no financial benefit is something like charity from the good fairies.

Consider another project, the Pebble watch is a watch that is synced with your smartphone. But this is not innovation! Sony has released a watch like that for more than a year ago. However, something attracted the attention of the public to the idea, allowed to collect at 60.5 times the amount claimed, namely 6.5 million$.

Judging by the history of the company that runs the Pebble, it's not their first project — they have already manufactured and launched similar clock for BlackBerry. Pebble watch is their next design, and they don't have enough funds to start it. In other words, the company failed on the last design and now she wants to implement a new project, bribing Internet users a good video picture and taking the money from them.

Summarizing the above, private investors Kickstarter have the satisfaction and sometimes the finished product. But if a product like the Pebble will be a failure, they get born dead cool gadget that Creator could implement it myself, but that shifting financial investments in the "trusting" private investors took the financial risks.

#Addition
Unusual projects funded on Kickstarter:

over$30,000 for the Museum of video game consoles (collected $50.000)
$7.200 on a book about the history of Atari (collected $11.500)
$2,000 for the game "Puzzles" for the Atari 2600 (collected $1400)
$1200 200-page book about the history of computers (collected $3500)
$25,000 on a documentary about the history of the Amiga (collected $29.000)
$1900 to the party demosceners
$2600 on the album 8-bit music (collected $3600)
$3,000 for educational games for preschool children to teach algorithmic thinking (collected $3000)
$400.000 game in the classic style point-and-click(collected 3.300.000).

Several projects devoted to Russia:

$6000 on a photo album about the churches and mosques of Kazan (collected $7300)
$7000 on a film about life in post-Soviet Russia (collected $7500)
$5000 on a film about the cult of Pushkin in Russia (collected $5040)
$1000 on a comic book about Putin (collected $1145)
$7500 for a record Russian cellist (collected $8100)
$10,000 for a film about the business to collect the hair in Russia (collected $100)
Sources:

Website Kickstarter
Video presentation Tunick'Spencer's Dead Sea Art Installation
Video presentation Pebble
In the preparation of this article used information from IT-blog Mashable

Article based on information from habrahabr.ru